The search for the best Keyword is like looking for the Holy Grail. We hope it is there; it exists but, exactly what and where is it. Once you have some keyword phrases for you articles ready you need to integrate them into the article with the proper layout.
In your hunt for this elusive word, you will put to use many different techniques to test for it. Once you have a list of possible good words and phrases. You start to narrow the list down with a battery of test. Compare those words to particular marketing niches and other web sites.
Keywords can consist of a single word like “bananas” or they can be a short mix of words like “best green bananas”. When you are searching for a certain product or information you will enter a phrase like “What are the best bananas to eat”. Google has a list of phrases it has pulled from all the web sites. Then it runs that information through an algorithm to connect phrases to the sites that produced the matching key phrase.
Therefore, I would suggest when you are working on a list of keyword phrases for your site. Think about it as though you where searching for your sites marketable products. If you want to promote “Oranges” then you would Google for “the best oranges”. Then in your sales page or post you would want the key phrase “we have the best oranges” or “the oranges we sell are the best”
The word “oranges” would come up in the Google search with millions of hits. Not a reliable keyword to use alone, the competition is too great to pull traffic. You need to target good key phrase not just good keywords, this does not mean you cannot use the “oranges” word; you can and should. However, use the main words in a phrase that you tested to rank well with the Google Keyword Tool.
Producing good “SEO” Search Engine Optimization, when you are developing your page or post is a mix. Good grammar, interesting wording and the best blend of the key phrases for the subject you are promoting. META tags where once a great tool to get Google to list your site. However, now Google has changed the way it gathers information from your site and the content. Even so, I would suggest you still put a short description and some of your keywords in the META tags. Other search engines still rely on them as they check your site for tracking reasons.
Good keywords will have a high Cost Per Click “CPC” or Pay Per Click “PPC”. This means someone or company is paying a high rate to bring in traffic. They pay to get the clicks directed to their site. If your keyword or phrase shows a high matching “CPC” in the Google Keyword Tool it will be worth using while you write your article. You have to click the Choose columns to display then Show All to get the full list of information on your keyword search.
Uses the best from the list produced and write them into your post or article. This alone should give your more information to write about while enriching your article.