Being a freelance writer can be a great way to provide website content for customers from your home based business. It will also help provide a steady stream of passive income for your career and family. You will have to put the time in to make your content stand out. Doing work for a paying client will need the highest quality and up-to-date content if you expect to receive returning work assignments.
What 4 steps does it take to produce quality website content as a writer?
- Quality subject matter
- Informative rich content
- Well-researched ideas
- Interesting readable script
Quality in the finished article for a paying client should be the main rule. Insure that your research in current for the subject matter you are writing about. Old news is just that, old. Answer the questions the reader needs and offer references the reader can follow up on for added details. Make your article easy to read and keep the subject interesting for the readers. There is much information on the Internet today and you do not want to just write rehashed material. Be creative while offering a fresh voice about the subject people will remember and reference.
What is website content?
- Current information for the websites main theme
- Content that goes over and beyond the main subject
- Added links and direction for further reading and research
- Well written content the author believes in
Content for the web concerns a vast field of subjects for a copywriter. Wikipedia describes copywriting as:” Copywriting is the use of words and ideas to promote a person, business, opinion or idea.” Your clients will most likely ask for specific related content. Prepare to take good notes for your personal reference later as you draft the document. Quality and readability will insure repeat business and client gratitude.
A freelance writer offering a copywriter service needs to be a technical writer to the degree that meets the subject of the article, post or eBook they are working on. If you do not have the expertise to write about the customers needed subject, you need to research and learn it. Visitors to your customers website a vary savvy nowadays and your paying customer will want quality content.
Writing jobs can be a single article all the way to a full schedule of constant website content. Article writing as a home based job does need extra time to produce good high quality article content. Most likely you will have to do proper research and note taking to provide current informative content. Even if you have previous experience in a certain subject, you will need to check the relevancy of the information you are writing about.
Tools of the trade
These are some of the basic writing tools I use when developing and designing an article. Everyone needs a second set of eyes to check their work for quality grammar and spelling with common sense reading etiquette.
Microsoft Word or your favorite editor will give you the tools to layout and check your main draft. Build the first rough draft so the main points of interest are setup and then add your research to each category. The unlimited features built into Word are standard for document layouts.
StyleWriter is a program that integrates with Word to offer guidance in grammar and proper wording for several types of writing styles. It can help to distinguish your wording properly. It helps find poor grammar and other misuses in wording and then offer fixes. It fully installs on your computer and does not need an Internet connection as with several other similar programs. I have found it simple to use and valuable at catching my mistakes. You can try it first with a free download and it offers a 30-day money-back guarantee.
StyleEase is a template based program that integrates into Word. It offers many advantages for special writing requirements needing subtitles and quality references. StyleEase comes in three main setups for 100% compliant with APA, MLA, and Chicago and Turabian writing styles. Supplied templates are user-friendly for writing layouts and special jobs. You can try them free before you decide to buy.
WordWeb is a feature-rich English thesaurus and dictionary for Windows and works with many programs. It can look up words from almost any program, showing definitions, synonyms and related words. This is handy when you can’t find a specific word or suffer from writer block. It includes pronunciations and use examples, and has helpful spelling and sounds-like links. They offer a free version or Pro version for you to try.
Notepad or any other similar plain text editors is a great tool when you want to drop any added formatting from your writing. A simple copy and paste from Word to Notepad will create plain text for transferring into other programs. Most webmasters do prefer to use plain text when adding to post or articles into WordPress and other online website programs. Then do the markup and special editing online to insure proper display.
There are several styles needed or used while writing for certain groups of readers and subjects. Some authors and or training classes say to write as you would speak to a friend over a cup of coffee considered freewriting. This is a helpful style for like-minded readers on a certain subject. If needed technical instructions and information, there might be a specific layout needed. The specialized layout for APA, MLA or “Chicago” style of writing does have a set of rules. There are templates that can help you properly layout special article or report writing styles.
Professional copywriters create a large selection of templates for specific writing assignments which incorporate the subject’s research blocks of details. As you start out writing articles you should create your own templates to help with note taking and your style of writing. Once you have developed several templates for article writing on the main fields of your work flow they will become easier and faster to produce.
References for writing styles:
Freewriting and “The Journalists’ Questions”
AAA, APA, ASA, CSE, Chicago, MLA, Turabian: