During natural disasters, there’s a large influx of Internet donors going to sites with the fresh news of the day. Haiti created a perfect example of having the relevant information for the topic of the moment and ranked high in the search engines. This same principle pulls people to your site, and we hope to your sign in list or affiliate links during normal site upkeep with proper article references.
Ups and downs are natural events influenced by the seasons, financial stability of individuals, and even weather to some point. No one has a perfect role model for tracking or estimating the return from your market campaigns that will guarantee perfect results, or could-be financial returns.
So, how does a marketer plan and prepare for the swings in website activity or click-able sales? The answer, plan for changes, prepare a plan of action for the down times. During the winter holiday season as an example, many marketing campaigns built solely for the Christmas audience to use. It is a positive seasonal campaign to have ready, but include a plan of action for after Christmas in the works also.
There is a slowdown after the holidays as people recover from the holiday spirit and become nestled in for the winter months. This is a perfect time to prepare your next marketing campaign for the spring and summer surge of shoppers. Develop a mind-set, what will people be looking for next. Knitting, crossword puzzles, cozy books and warm fires or maybe just some smaller interior repairs or remodel projects, or maybe the pursuit of personal artistic hobbies.
The idea being that your clientele are just like you. What do you do during the winter months? A marketer should brainstorm ideas to prepare for your winter campaign. A winter campaign offers several elements to prepare. The season for people to be cooped up inside is perfect for preparing articles, affiliate links and other relevant information for your future campaigns.
We plan for success and if we are smart, we will plan for the downturn of returns and unforeseen possibility of market instability. If your promotion offerings have a negative issue on your website, or your plan of attack in your marketing ideas do not produce good results. Make note, find a cure for it, write this experience into an article or an e-book and profit from your mistakes. No one knows it all; the perfect plan with perfect results does not exist. We adapt to the constantly changing results whether up or down in our perfect market campaign.