You have an idea and need to get it on the Internet for others to see. So, did you check the spelling? How was the grammar? Is it worded correctly for the expected audience your looking for?
In some cases you can use the so called “talking at the coffee shop” type of grammar. This is fine for selected post that do not require proper script and wording. Still the spelling and sentence length should be checked to meet the needs of the reader.
Large paragraphs and rambling lines of boring words will get you no where. Make it interesting, while retaining an easily shareable text layout. You want the reader to read your article, not force them to memorize it.
Add links or images to clarify the subject or main topics you are describing. If you need to break down some details, use bullets or short indention’s to add a greater detail. You want to get the point across in a way that is easy on the eyes.
If you require keywords to add proper SEO grabbing attention. Use them sparingly at the start and end of the article. Blend related keyword phrases into the main body to give a wider range to the search engines. A simple Google search will give you ideas on related phrases to use.